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3 Reasons to Market Your Brand with Video

Video has greatly influenced the way brands are consumed by the market. Increasing engagements and sales are just two of the reasons why Video has become a must have for any brand. Here are 3 reasons why you should use video to market your brand.

Just the facts

Many service professionals who are interested in using video as marketing tool, have the same questions. Is it Cost Effective? Does my market prefer video ads? Do I have enough free time to create a marketing video? All these questions can be answered with a single "Yes!". In today's business climate, video has quickly become the preferred form of content consumers look for. Just check the facts;

  • Video posts on Facebook have 135% greater organic reach than photo posts (Source:Social Media Today)

  • After watching a video, 64% of users are more likely to buy a product online (Source:Hubspot)

  • Companies using video enjoy 41% more web traffic from search than non-users (Source:SmallBizTrends)

Reach Your Market On a Deeper Level

Its common knowledge that a picture can convey a thousand words. This becomes enhanced exponentially with video. Video allows you to portray your brand in an impactful way. Reaching your market on a deeper level is essential as buyers in the 2021 market are becoming more conscious spenders. Video is the most effective way to speak to the needs of your market.

Complexity of Video Ad Types

Video advertising offers many different ways to engage with users. Exploring the many

  • Dynamic Ads - Dynamic ads normally consist of text and graphics. Incorporating simple editing techniques to animate the text and/or graphic elements.

  • Commercials – Commercials were first introduced to the public thru the TV platform. With the introduction of Social Media and Video Sharing Platforms like YouTube and Vimeo, Commercials have become a standard for online-advertising. Creating new avenues to reach your buyers.

  • Infomercials – A television program that promotes a product in an informative and supposedly objective way. Perfect for highlighting a specific product or service.

  • Self-help videos also known as self-improvement videos or motivational videos are great content to increase the engagement of your following (and get multiple shares).

  • Customer Testimonials are the most reliable way to do Testimonials, as they add credibility to what is being said. It’s one thing to read the words of

Looking to incorporate video into your marketing strategies?

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