As an experienced Digital Content Provider who specializes in creating original media content, I understand the importance of building brand strength through visual content. Whether through photography or video, I have worked closely with brands to redevelop outdated media content and transform it into new evergreen content that can help save costs and extend the effectiveness of current marketing campaigns.
What is Evergreen Content
Simply put, Evergreen Media Content is reusable content that maintains its effectiveness over time. This can include high quality photos and videos that showcase a brand's products, services, team, and property. These images and videos can be used in marketing campaigns for years, saving costs and enhancing a brand's awareness and reputation.
Here are some examples of how using evergreen media content can help increase a brand's awareness and strength over using non-evergreen media content:
When launching a new product, brands can use high quality, evergreen product shots in their marketing campaigns to showcase the product and its features. These images can be used in various marketing materials, such as social media posts, emails, and website banners, and can remain effective for years to come.
Brands that offer services can use evergreen service shots in their marketing campaigns to showcase the services they offer. These images can be used on the brand's website, social media, and other marketing materials to promote the services to potential customers.
Brands can use evergreen head shots and staff photos in employee spotlight campaigns to showcase the team and highlight their expertise and experience. These images can be used on the brand's website, social media, and other marketing materials to give a human face to the brand and build trust with customers.
Brands with physical locations, such as restaurants or retail stores, can use evergreen property or location shots to showcase the brand's location and create a sense of place. These images can be used on the brand's website, social media, and other marketing materials to promote the location and attract customers.
By using evergreen media content in these and other marketing campaigns, brands can increase their awareness and strengthen their reputation over time, rather than having to constantly create new content.
For large brands and established businesses, the risk to reputation is too great to use low quality visual assets that have a short shelf life. Upgrading to evergreen assets can help to maintain brand strength and cut costs in the long run. Here are some of the immediate dangers a Brand can run into by not using Evergreen Media Content:
Damage to brand reputation:
Poor quality or outdated media content can damage a brand's reputation in the eyes of consumers. Customers may perceive the brand as untrustworthy or unprofessional if the visual content does not meet their standards.
Decreased brand value:
Poor quality or outdated media content can also decrease the value of the brand in the eyes of consumers. Customers may be less likely to purchase from a brand if the visual content does not effectively showcase the products or services.
Wasted time and resources:
Without evergreen media content, brands may spend more time and resources creating new visual content for each marketing campaign. This can take time and resources away from other important aspects of the business.
Without high quality, evergreen media content, brands may miss out on opportunities to effectively promote themselves and engage with their audience. This can result in lost sales and revenue for the brand.
By using effective evergreen media content, brands can avoid these downsides and strengthen their reputation and value in the eyes of consumers.
The relationship between a brand's strength and its digital image is undeniable. By using high quality, evergreen media content, brands can effectively promote themselves and maintain a positive image in the digital world. The investment in professional photographers and videographers to capture this content is worth the cost and will ultimately benefit the brand in the long run.
How We Can Help
At Longshots Media, our "Evergreen Media Content Packages" are designed to help brands create dynamic, long-lasting media content that promotes brand awareness and reinforces brand values. Our process includes the following steps:
Step 1 - Initial assessment:
During the initial assessment, we take a thorough look at your current media assets and distribution channels. This includes analyzing your existing visual content, such as photos and videos, as well as your marketing campaigns and service/product offerings. By understanding your current situation, we can get a sense of your needs and identify opportunities for improvement.
Step 2 - Customized action plan:
Based on the results of the initial assessment, we work with you to create a customized action plan that aligns with your brand's mission and future marketing goals. This plan outlines the steps we will take to create high quality, evergreen media content that supports your marketing efforts and reinforces your brand values.
Step 3 - Content creation:
Once the action plan is in place, we begin the process of creating your evergreen media content. This includes handling all aspects of production and post-production, such as photography, videography, and editing. We keep you informed every step of the way, ensuring that the final result meets your expectations and aligns with your brand's mission.
Step 4 - Implementation:
After the content creation process is complete, we help you implement your new set of evergreen media content assets into your current marketing campaigns. This includes providing guidance on the best ways to use the content to promote your brand and engage with your audience. With our expertise and support, you can confidently use your new media assets to build and maintain brand strength over time.
With our focus on brand principles and culture, we aim to help you create media content that reinforces your brand values and supports your marketing efforts long into the future.
Click here to learn more about how we can help your brand succeed.