top of page

Evergreen Media Content - What is it, and How can it help you build Brand Strength and Awareness

Updated: Jan 3



Photo Taken By Lance Long of LongShots Media


As an experienced Digital Content Provider who specializes in creating original media content, I understand the importance of building brand strength through visual content. Whether through photography or video, I have worked closely with brands to redevelop outdated media content and transform it into new evergreen content that can help save costs and extend the effectiveness of current marketing campaigns.


LongShots Media Evergreen Media Content


What is Evergreen Content


Simply put, Evergreen Media Content is reusable content that maintains its effectiveness over time. This can include high quality photos and videos that showcase a brand's products, services, team, and property. These images and videos can be used in marketing campaigns for years, saving costs and enhancing a brand's awareness and reputation.


Here are some examples of how using evergreen media content can help increase a brand's awareness and strength over using non-evergreen media content:



LongShots Media Evergreen Media Content


Product Launches:

When launching a new product, brands can use high quality, evergreen product shots in their marketing campaigns to showcase the product and its features. These images can be used in various marketing materials, such as social media posts, emails, and website banners, and can remain effective for years to come.



LongShots Media Evergreen Media Content


Service Promotion:

Brands that offer services can use evergreen service shots in their marketing campaigns to showcase the services they offer. These images can be used on the brand's website, social media, and other marketing materials to promote the services to potential custome